Software foundations: a rich set of APIs with managed fragmentation and a toolset for creating apps and services.Successful computing platforms like iOS or Android have 5 key ingredients: I find the tried and tested 5-ingredient framework very useful for making sense of the emerging landscape of messaging platforms. The framework stood the test of time helping us predict the duopoly of iOS and Android, the fate of HTML5, and the demise of Nokia and Windows Phone. A very similar dynamic is taking hold in messaging platforms now.īack in 2011, when mobile app platforms were very new, we created a 5-ingredient framework to help our clients understand why iOS and Android are becoming so powerful so fast and why they soon to become a duopoly. Apps attract more users, which attract more developers. The mobile platform war was won by the halo effect between users and 3rd party developers. The lessons learned from the iOS and Android platform wars can help us see future winners in the brewing battle of messaging platforms. Why not use messaging to connect users and businesses? This approach is being imported to The West by Facebook, Telegram, Kik, and now Microsoft, all competing for the leadership of the post-app era. Messaging dominates time people spend with their phones. The idea of mobile messaging as a B2B2C channel has been proved in China by hugely popular Tencent’s Weixin/WeChat messaging platform. What are the relative strengths and weaknesses of Messenger vs Skype vs Slack vs Telegram? Conversational UI and messaging bots are becoming one of the defining tech trends of 2016.
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